Dan Roberts

Background

About Dan Roberts

Extensive experience of helping marketing professionals understand their target markets, finding innovative ways to quantify market opportunities customised to each client's preference.I am one of Cambashi's team of consultants. Cambashi researches the market for engineering software - everything from BIM, CAD/CAM, CAE, GIS and PLM to MES, MOM and IoT. Our research feeds our extensive datasets that support our clients' marketing planning; information about the industries that use the software is used in our industry sales training solutions to ensure clients' salespeople are speaking their customers' language; both of these solutions support or consulting services that tailor support for sales and marketing teams. Find out more at or check out the blog at insights.cambashi.comI developed Cambashi's Industry, Value Added and Employment Observatories, which help companies to identify market opportunities in around 50 countries. Deep-dive observatories on BIM Design and CAE are now also available.I enjoy exploring and solving challenging problems, particularly those involving data and information. I currently work in market analysis, providing market insight and advice to a variety of clients in the technology sector, including multinational software vendors and venture capitalists. Skilled in understanding the data requirements of marketing professionals, I gained CIM's Diploma in Professional Marketing in 2016.Specialties: Industry segmentation; market attractiveness, theoretical market sizing. BIM CAD/CAM CAE, PLM; ERP, CRM, SCM, Enterprise Applications markets