Seniority
Staff
Department
Advertising & Marketing
Location
London
Industry
Retail
Company size
7.9K
Contact information
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d•••••••@hottopic.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Dan Salkey
I'm the founder and Strategy Partner at Small W•rld We create entertainment first brands by working with industry un-standard talent. It’s never been more difficult for your brand to grow; culture has gone niche, the price to reach a customer has gone up and your competition is as much Mr Beast as Mars or Microsoft. In this world, it really is entertain, or die. And the people entertaining us most today don’t mingle in Madison Avenue. They’re comedians on SNL. They’re Swiss Army knife content creators. They’re techie internet pranksters. They’re misfits, mavericks and meme-makers. So at Small W•rld, we build unique teams that blend senior brand knowledge with industry un-standard, entertainment first creative minds to make effective and fresh work that wins the internet every day. Sometimes, that means working on project briefs; in others, that means building in-house content teams.(We even wrote the book on entertainment first thinking - link in top posts). So what will it be? Entertain, or die?
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