Dan Schacter

Background

About Dan Schacter

Data-driven marketing leader with global luxury hospitality expertise, specializing in strategic brand positioning and integrated communications that deliver measurable business impact. MY SUPERPOWERS • Strategic partnerships with influencers, brands, and media outlets • Expanding brand visibility to targeted audiences • Driving conversions through collaborative content, cross-promotions, and marketing initiatives • Creating clear, consistent brand messaging that differentiates against competitors STRATEGIC BRAND POSITIONING Created Four Seasons Hotel Bangkok / F&B outlet brand positioning enabling clear initiatives across channels, driving awareness, engagement, and bookings. Reimagined brand social media strategies for RLH Corporation, achieving 35% increase in room night revenue via organic channels. DIGITAL & SOCIAL MEDIA MARKETING WINS Expanded Four Seasons Hotel Bangkok’s social media presence to 110K+ Facebook fans and 85K+ Instagram followers with exceptional engagement rates supported by a data-driven paid strategy that achieved $0.03 CPC and 3.8% CTR. Delivered 60+% YoY growth in social followers for RLH while doubling engagement and impressions per post. CAMPAIGN EXCELLENCE Led APAC marketing strategy for Four Seasons and The White Lotus Season 3, driving triple-digit growth in website visits, availability checks, room bookings, and afternoon tea sales. Created BKK Social Club's Best Sips on Tour across 6 North American locations, elevating brand and bar awareness. MEDIA & INFLUENCER STRATEGY Spearheaded strategic engagement earning Four Seasons Bangkok recognition on World's 50 Best Hotels list (#3 in 2023,#14 in 2024) and elevating BKK Social Club's global bar rankings. In 2024, generated 12.1B global media impressions, 1.1M social media engagements, 10.8M video views, and 434K website clicks via social media. Won Silver HSMAI PR Adrian Award while securing Barcelona Principles score of 82 for directing award-winning social and media relations that generated 250M+ media impressions. TEAM LEADERSHIP Led award-winning teams of 5+ across PR, Marketing Communications, Social Media, and Digital, fostering innovation and empowerment-driven growth. LOYALTY PROGRAM DEVELOPMENT Relaunched Hello Rewards loyalty program with new digital currency, utilizing targeted influencer campaigns to drive traction. Increased adoption 248%, while generating ~$800K YOY cost savings plus incremental revenue via Instagram. LET’S CONNECT! I welcome connections with marketers from the luxury brand community.