Dana Bettermann

Background

About Dana Bettermann

With over 6 years of marketing experience, I am a Manager - Partner & Category Marketing at Best Buy Ads, where I focus on the Major Appliance category, one of the most high growth and high visibility segments in the retail industry. I create and execute strategic plans for key business units and initiatives, working with cross-functional teams and external partners to deliver innovative and effective campaigns that drive growth, awareness, and retention for the Major Appliance category and Best Buy Ads. My core competencies include project management, analytics, vendor relations, and process optimizations. In FY23, I managed and executed over $65M in vendor MDF campaigns, analyzing the market and customer activities, evaluating the campaign's efficiency, and advising innovative solutions to extend its impact. I also have a background in other categories such as Home Theater, Smart Home, Mobile, Services and Software, where I have developed and implemented business cases that drive behaviors based on consumer needs. I thrive in a fast-paced environment and I am confident working in the grey. My mission is to deliver exceptional marketing results that align with the business objectives and the customer expectations.