Dana Geffner

Background

About Dana Geffner

Strategic Marketing Leader | Ethical Storyteller | Global Advocate I bring 25+ years of experience in fair trade, food justice, and climate resilience—connecting people and purpose by bridging grassroots organizing, ethical brand storytelling, and global supply chain engagement. Education • Master’s in Public Policy – UC Berkeley • Certificate in Food Systems – Berkeley Food Institute What I Do I co-founded and led Fair World Project, the leading fair trade advocacy organization in the U.S, helping shape public opinion on labor justice and ethical trade—from small-scale organic farmers in the U.S. to producer cooperatives abroad. I’ve worked with pioneers like Dr. Bronner’s, Equal Exchange, Alter Eco, and Maggie’s Organics to build campaigns that grow markets for regenerative, people-first products. PR & Media Engagement I’ve partnered with PR firms to develop press releases, strategies, and messaging that align with campaign goals and values. My work has contributed to coverage in The New York Times, Washington Post, and Civil Eats, helping elevate grassroots campaigns and ethical brands. Storytelling Across Borders I’ve traveled to communities in Latin America, Africa, and Asia—documenting development programs and sharing stories that center farmer and worker voices. Whether through media, brand messaging, or advocacy, I use storytelling as a tool for transformation. 🧵 Certifications & Movements Co-developer of the Regenerative Organic Certification (ROC)—setting the highest standards for soil health, animal welfare, and fair livelihoods. Media & Creative Work • Editor, For A Better World Magazine (10+ years) • Co-host, For A Better World Podcast • Writer of op-eds and articles on fair trade, ethical sourcing, and food justice • Contributor to Equal Exchange on system change and cooperative economics • Collaborator on communications for advocacy and product campaigns 🤝 Board Leadership • Board Chair, Zebras Unite 🦓 • Co-Founder & Board Member, Grow Ahead • Past: Equal Exchange | Regenerative Organic Alliance | Maya Traditions 🧳 My Roots My journey began as a fair trade entrepreneur, launching a successful artisan business and the wholesale division of Global Exchange, supporting 30+ producer groups globally. I believe marketing can be a force for justice—grounded in transparency, equity, and regeneration.