Dana Korch

Background

About Dana Korch

Results-driven marketing professional with 15+ years of experience leading strategic brand initiatives, integrated campaigns, and content programs for global B2B software companies. Adept at managing complex projects, aligning cross-functional teams, and driving impactful marketing strategies that enhance brand visibility, customer engagement, and revenue growth. Combines marketing expertise with a commitment to social impact, leveraging professional skills to create positive change in communities. Brand & Campaign Leadership • Developed and executed high-impact brand initiatives and go-to-market campaigns. • Repositioned brands, ensuring consistency across global markets. • Implemented scalable processes to optimize messaging and content strategy. Program & Project Management • Managed large-scale projects with tight timelines and cross-functional collaboration. • Built and optimized workflows to improve efficiency and ensure brand consistency. • Led stakeholder communications, aligning teams on marketing priorities and execution. Data-Driven Strategy & Execution • Leveraged key performance metrics to refine campaigns and improve ROI. • Led global market research efforts to assess brand health and awareness, analyzing data from 2,500 respondents across 5 key regions. Shared insights with internal teams to refine messaging and outreach, contributing to a stronger brand positioning and increased engagement. • Ensured marketing programs aligned with corporate objectives for maximum impact. Social Impact & Community Engagement • Support initiatives to increase girls' access to sports by helping Bras for Girls with inventory management and distribution of more than bras nationally. • Established and led corporate volunteer programs, resulting in nearly volunteer hours for nonprofits such as Food Lifeline, Habitat for Humanity, and Downtown Emergency Service Center. • Spearheaded fundraising and operations for high school athletics programs, driving diversity and inclusion initiatives that boosted student sports participation to over 50%. I thrive in fast-paced, collaborative environments where strategy and execution align for measurable success. Passionate about both marketing and social impact, I am always looking for opportunities to drive meaningful engagement and positive change.