Dana Smith

Background

About Dana Smith

With over 10 years of experience in the fitness industry, I am a passionate and driven retail leader who strives to deliver exceptional customer service and operational excellence. As the Director of Retail at The Edge Fitness Clubs, I oversee the merchandising, inventory, and sales of all retail products across 42 locations in 6 states, with the help of a talented and diverse team of regional and store managers. I have successfully implemented business process improvement initiatives that have increased the efficiency, profitability, and customer satisfaction of our retail operations. I have also leveraged my strong negotiation skills to secure favorable contracts with multiple vendors and suppliers, resulting in significant cost savings and quality improvement. I enjoy working with a dynamic and collaborative organization that shares my vision of empowering people to achieve their fitness and wellness goals through innovative and accessible products and services. I am always eager to learn new skills and explore new opportunities to grow and improve as a retail professional.