Dana Vatafu

Background

About Dana Vatafu

I graduated Summa Cum Laude with a B.S. in marketing from Fordham University, maintaining a 3.9 GPA with a secondary concentration in Marketing Analytics and a minor in Economics. I am interested in opportunities in marketing within retail, publishing, entertainment, PR, advertising, or the equestrian industries. As a Marketing Scholars candidate, I am one of 45 students selected for a career development program that provides high-profile opportunities to advance marketing careers. On campus, I write articles for Fordham’s renowned student newspaper, The Fordham Ram, and actively participate in Smart Women's Securities, the Marketing Association, and International Business Association. My internships have strengthened my social media strategy and implementation skills while enhancing my marketing research, analytical, and problem-solving abilities. I have experience with software and tools including Microsoft Suite, Google Suite, Klaviyo, Zoho CRM, Canva, Meta Business Suite, SEMrush, HubSpot, Excel, and Google Analytics. At Swiftline, a SAS company tracking direct-to-consumer brands, I utilized HubSpot and Canva to enhance online presence and leveraged SEMrush and Google Analytics for SEO insights, contributing to the creation of seven whitepapers that generated over 400 leads. At Chew’ems, a healthy chew toy company, I collaborated with stakeholders to create social media content using Canva, Capcut, and Klaviyo. I also supported social media strategy at Atwater Marketing and Events, designing 100 graphics with Canva and managing campaigns via Meta Business Suite. Additionally, at Imagination Playground, I conducted market research to identify social media marketing best practices and developed a multi-platform strategy while researching early childhood development for two white papers and identifying over 50 grants for business development. Fordham's hallmark programs have provided extensive team-based experiences, allowing for in-depth analysis and research. As part of Gabelli's Consulting Cup, my team developed a branded drive-through initiative incorporating iPads and QR codes. During my freshman year, we created a business plan for Blue Eyes, a sustainable screen protector that reduces blue light damage. I also participated in a marketing taskforce for Saint Barnabas Hospital, where we assessed marketing practices and developed an integrated communications strategy, gathering community insights and presenting recommendations to senior leadership. You can contact me at dvatafu@fordham.edu. I look forward to hearing from you!