Dana Wacker

Background

About Dana Wacker

Marketing strategist. Demand gen doer. Border collie energy. Fluent in paid social, PPC, SEO, and full-funnel systems that actually convert—Dana blends technical know-how with creative instincts to deliver campaigns that work as hard as she does. Whether it’s building lead flows in HubSpot, connecting tools with Zapier, or spotting the story in a spreadsheet, she thrives at the intersection of data, strategy, and action. When something’s not working, her mantra is simple: there has to be a way. And when it is working? Even better—she’ll still find a way to optimize it. Fueled by coffee, curiosity, and a love of community, Dana spends her off-hours on two wheels, organizing local bike events, jamming to 90s playlists, and lending her marketing skills to trail advocacy. She's always down to share what she knows about growth marketing (and probably ask to pet your dog while doing it).