Dani Griffiths

Background

About Dani Griffiths

My career journey has been anything but traditional, but each step has shaped my passion for creative marketing and campaign execution. I started in retail and customer service, which gave me a solid foundation in understanding consumer behaviour. From there, I transitioned into event management, where I thrived in the fast-paced environment—but after a while, the constant travel took its toll. Fortunately, I was able to pivot into the marketing team for the same event company, which sparked my love for transforming ideas into impactful campaigns for a diverse range of brands.Since then, I’ve continued to evolve, moving agency-side where I've been fortunate to collaborate with some incredible clients. Today, I partner with leading brands like McCain Foods, Nestlé Australia, Hill-Smith Family Estates, and many others. My career has been deeply rooted in the alcohol industry, where I've worked with iconic global brands such as Jim Beam, Maker’s Mark, Absolut Vodka, Jameson, Canadian Club, and Jacob’s Creek. With extensive experience across the full marketing spectrum, I’ve worked on everything from strategy, branding, and creative development to social media, point-of-purchase campaigns, and shopper marketing. This broad skill set has given me a deep understanding of the entire campaign process, from concept to execution.What excites me most is seeing campaigns come to life—whether it’s an in-store activation or a digital engagement piece. There’s something incredibly rewarding about watching a well-executed promotion deliver real results. It's also one of the most critical aspects of any campaign, and I’m proud to be part of teams that make it happen.