Dani Ison

Background

About Dani Ison

Innovative Product Manager Specializing in Digital Transformation and Media Innovation Passionate about driving the evolution of digital entertainment and media products that enhance consumer experiences. With a strong foundation in product management and development, I specialize in creating and implementing cutting-edge digital solutions that propel companies forward in a competitive, ever-changing market environment. Leveraging expertise in product strategy, user experience, and data-driven decision-making, I excel at leading cross-functional teams to deliver impactful and innovative products. My success is built on a deep understanding of market trends, consumer behavior, and technology, combined with a collaborative approach that aligns engineering, design, UX/UI, marketing, and leadership towards common goals. AREAS OF SPECIALIZATION: Product Management, Product Ownership, Product Marketing, Quantitative and Qualitative Data Analysis, Consumer Insights, Persona Development, Audience Segmentation, Digital Entertainment and Media Innovation, Agile Methodology, A/B Testing, Web Analytics, Wireframing, MVP Development, Cross-functional Team Leadership. TECHNICAL PROFICIENCIES: Data and Analytics: Rentrak, Nielsen, Scarborough, Neustar, Alteryx, Kantar, Comscore, Polk Automotive Analysis & Forecasting, Omniture Productivity Tools: Microsoft Office Suite (PowerPoint, Excel, OneNote), Trello, Jira, Balsamiq Marketing and Research Tools: Consumer Point, Claritas Prizm, Experian Mosaic Lifestyle Segments, JD Power, SBD