Daniel Alves de Oliveira

Background

About Daniel Alves de Oliveira

In the life of Daniel Alves de Oliveira, 42 years old, married and dad of 2 boys, the areas of Marketing, Strategy and Sports Management were always present in practical and academic aspects. Graduated in Sports Management at ISMAI - University Institute of Maia, he always had well present what wants to do: conciliate teaching with the working field, taking as compass the areas that he had prepared (and continues to improve it as PhD student on Sports Science, specialization in sports marketing at Sports Faculty of Oporto University).And the fact is that, today its main activity is teaching at CEFAD, has shared his time as University Professor and Internship Supervisor in Sport Management Degree and in the Bachelor of Physical Education and Sports at ISMAI and as Teacher of Marketing and Communication at Raul Doria Professional School. He never put aside the executive aspects. Just noted that he was Marketing Director of a Portuguese professional football club (Leixões SC, SAD), and was also Sports Manager at Football Club Felgueiras 1932. He was Executive Director at Portuguese Association of Sport Management and simultaneously was International Correspondent of European Association of Sport Management. He was manager of Maia Sports Portal and innovate as consultant in Strategic Plans for Sports Development, using an innovative methodology in the sports sector in Portugal (Balanced Scorecard), had done inumerous consultancies at Municipalities, as well as sports clubs. He is also a speaker at numerous conferences, seminars, trainings and workshops, in Portugal and abroad - with participations in Mexico, Finland and Germany. Collaborator at Council of Europe; International Sport and Cultural Association and European Non-Governmental Sport Organizations. As Marketing Director, he has been directly involved in major sponsorship contracts generating over than 6.5Millions US Dollars in sponsorship deals and generate more than US Dollars in ROI for the sponsors.