Daniel Baack
Associate Professor of Marketing at University Of Denver
Based in Denver, United States
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Seniority
Director
Department
Education
Location
Denver
Industry
Higher Education
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5.7K
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d•••••••@du.edu
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Background
About Daniel Baack
I am an Associate Professor of Marketing at the University of Denver. Academically, I have two main streams of research. Stream one involves advertising and cognition, including the influence of creativity on advertising effectiveness and the role of associative networks in the building of brand equity. Stream two examines culture and advertising adaptation, including the influence of culture on website design and applying a sociology of culture perspective to investigations of culture. My research has been published in leading marketing journals including the Journal of International Business, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, International Business Review, and the Journal of Business Research. I have given over 45 presentations to both business professionals and academics in various domestic and global settings, including Canada, China, Denmark, Dubai, Italy, Mexico, Sweden, and Taiwan. The second edition of my textbook, International Marketing is currently out, and is published by Sage Publications. Specialties: Advertising, International Marketing, and Brand Management
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