Daniel Back

Background

About Daniel Back

Expanding your market reach is one of the most difficult exercises. You have a great product, and if only the world knew about it, you would change the world. Understanding how we can help you achieve success is where the journey starts, and from there we go on a mission to get you there. The world was easier when we could just charge the customer upfront on perpetuity and add that simple maintenance agreement which we could charge annually. But that’s not reality anymore. Customers no longer want to feel that they own your solution, because let’s face it. They don’t, and never have, they were just kind enough to capitalize on their balance sheet on your behalf. As a patient Swede, Daniel doesn’t try to just skimp over those big issues and is a master of ensuring win-win scenarios in negotiations. He never let things get pass him or dropped between chairs and that will ensure a successful cooperation. Daniel has been in the industry for a long time and started writing his first line of codes before he could read, just because he was curios what would happened if he did that. Interest in knowledge and how things works has been the red line in Daniels life and after graduation as Bachelor of Computer Science he quickly dives in to the IT area and has been everything from System Engineer to Vice President.