Daniel Bradley

Background

About Daniel Bradley

Group Sales and Marketing Director with over 20 years’ experience delivering high-impact commercial growth across the facilities services and M&E markets. Took group revenue from £12m to £44m in just three years through a mix of double-digit organic growth and targeted M&A. Built commercial teams from scratch across five businesses, covering sales, account management, business development, marketing and sales support. Led the sales integration of two acquisitions, aligning service lines and client propositions across the group.Played a hands-on role in developing and expanding relationships with senior stakeholders across Facilities Management and property clients. Delivered over 50 CPD-accredited seminars, led strategic account reviews, and worked directly with clients to shape commercial proposals, secure renewals, and unlock new revenue opportunities.Introduced a cross-selling programme that unified the offer across business units and significantly increased client penetration. Implemented CRM frameworks, marketing tools and commercial processes that gave the group visibility, accountability and scale. Developed practical solutions that helped clients reduce carbon emissions, save time, and cut down on internal admin — improving customer experience and increasing tenant satisfaction across their portfolios.Delivered a full rebrand across five companies, backed by three new websites, 15+ sales assets, and a major trade show presence, resulting in over £1m in additional revenue. Recognised with four national industry awards, including Drainage Contractor of the Year, Electrical Contractor of the Year, and a Green Apple Environmental Award for ESG and social impact delivered in partnership with a key client.Built the commercial structure to support long-term growth, introduced transparent incentive schemes and KPIs, and embedded systems that supported margin improvement and performance management. Used platforms such as Power BI, Salesforce, Pipedrive and LinkedIn Sales Navigator to drive team output and track progress across a fast-moving £40m+ operation.Open to connecting with others across the sector to share ideas, insight or opportunities.