Daniel Cardona

Background

About Daniel Cardona

I am a design thinker with 12+ years of experience whose passion lies in bringing unconventional solutions to conventional businesses using technology creatively. The challenge I enjoy the most is helping marketing teams develop effective and efficient strategies across different channels to achieve business results. I take pride in approaching this challenge from a holistic marketing perspective, encompassing everything from below-the-line (BTL) activities to programmatic executions. → Currently, I work at Finkargo.com, a trade finance platform that empowers SMBs in LATAM to grow their businesses through simple, fast, and reliable financing. ‍ → I am actively learning about B2B Marketing, Trade Finance, International Trade, and AI. 🤖 → In addition to my professional pursuits, I am transitioning into teenage parenthood (my child is 13 but acts like she's 15). → I reside in Bogota, but my love for traveling means you might find me catching some waves or enjoying tacos elsewhere- I love helping businesses use and implement different perspectives on marketing strategy & tactics. What I've learned so far is that marketing is all about creating a good story, understanding the users that will connect and love the story, and delivering the message on the right platforms. I'm curious about new technologies AI, Blockchain, and IoT, and how they can be useful to change the future of humanity. I'm able to create omnichannel marketing strategies. My background comes from retail and events marketing, and during these lastest years, I've been figuring out how digital marketing fits into that ecosystem. Love to share knowledge via keynotes and build workshops for people to understand their true potential I'm looking for people that can teach me how to overcome remote work challenges or become a better leader. My email: cardonadaniel1@outlook.com