Daniel Castro

Background

About Daniel Castro

I have over 10 years of experience in communication and marketing. I have always had a dream of working in advertising agencies and developing my creative side. Following this dream, I worked for 6 years in advertising agencies, where I was able to serve major players from various market segments. During this journey, I went through different areas that brought me baggage and a broader knowledge of marketing and communication. I have always liked to align creativity and innovation with data, and that is why I specialized in Digital Marketing, diving even deeper into the advertising universe. In 2019, I had my first contact with Employer Branding, where I was part of the structuring of the EB area within the Cia de Talentos Group, one of the largest Human Resources consultancies in Latin America. I had the privilege of planning and developing Recruitment Marketing campaigns, Candidate Experience, Inbound Recruiting, Diversity and Inclusion, and University Relationship for clients such as Bayer, Bradesco, Vale, Ifood, BASF, Santander, Itaú, Alpargatas, Braskem, PwC, KPMG, and many others. The junction of Marketing with HR is where I found my career purpose, and that is why I made my transition to the world of Employer Branding. Connecting talent with the right opportunity in the right company and providing experiences that make a difference in employees' lives gives me the certainty that I am on the right path. Recently, I had the opportunity to be part of the communication team at Loggi, one of the largest private logistics companies in Brazil, working with Employer Branding. Today, I am looking for new opportunities in the areas of Employer Branding, Communication, and Marketing, where I can use my experience and passion to help companies stand out in the market.