Daniel Collins

Background

About Daniel Collins

The most effective marketing leaders strike a balance between hard numbers and creative innovation. Achieving explosive B2C and B2B growth outcomes requires not only the ability to analyze raw market and sales data, but also the imagination to build programs and execute strategies that work in new ways. I have consistently delivered superior revenue outcomes in a wide range of industries by constantly adapting, learning, and growing beyond core marketing principles. As a career-long marketing leader, I pride myself on my exceptional communication, collaboration, and relationship-building skills. A team should feel empowered to solve problems with patience, empathy, compassion, and creativity. I am experienced in connecting, leading, and motivating in-house marketing teams, third-party vendors, and agencies to collaborate seamlessly. As a leader, I strive to remove obstacles and promote continuous growth and development in order to drive engagement and productivity.My areas of expertise include: integrated, multichannel marketing strategy for high-growth companies in competitive industries; brand development & brand-aligned messaging; in-house & agency management; go-to-market product launch strategy; marketing campaign management with both digital & traditional media; market research; and data analytics.