Daniel Corneanu

Background

About Daniel Corneanu

I have been leading the digital team at dentsu Romania, a global network of media and creative agencies, since November 2022. As a Google certified professional and a data-driven digital specialist, I use all available data sources to drive business growth and deliver results for our clients across various sectors and channels. In my previous roles, I have demonstrated my expertise in digital marketing analytics, digital campaigns, and AppsFlyer, a mobile attribution and marketing analytics platform. I have successfully managed and implemented over 100 digital campaigns monthly, evaluated their performance based on ad servers and analytics data, and used the learnings to optimize future campaigns. I have also developed and executed digital marketing strategies for one of the biggest retail chains and a pharma client in Romania, creating a strong relationship with them and increasing their spend by 50% YoY. Additionally, I have handled the day-to-day marketing activities for Orange's financial app, including paid and owned media, business analysis, data analysis, user testing, and budget monitoring. As a digital leader, I have also managed and empowered a team of five people who have implemented all the campaigns.