Daniel Efergan

Background

About Daniel Efergan

An Executive Creative Director with unique experience across the full gamut of strategy, development and delivery. Specialising in emerging platforms for entertainment companies, with 25+ years experience of helping them navigate the increasingly complex and fragmented industry. I’m currently Executive Creative Director of Gaming, Interactive and Innovation at Aardman Animations. Sitting on the executive board, I’ve shepherded Aardman through many years of intensive change, from setting up early social spaces (now flourishing with millions of subscribers), to building Aardman’s interactive department and Aardman’s in-house game studio (and winning multiple awards), to most recently setting up and sponsoring Aardman’s first R&D team and programme. I’ve been instrumental in the conception and delivery of BAFTA winning interactive projects such as the Tate Movie Project and World of Invention, and have led or supported many others, including the (twice) BAFTA nominated debut console game, 11-11 Memories Retold. Prior to Aardman, my entrepreneurial spirit led to the creation of multiple companies. Starting my first while still studying at university, I co-founded Submerge, a festival to celebrate and nurture the emerging digital creative industries. Over the following years I continued in a similar vein, involved in setting up multiple production companies, even one specialist recruitment agency. What links all of these endeavours is my drive to comprehend the latest technical innovation, my knowledge and empathy to understand how these innovations will affect the world, and the creative flair to build beautiful and compelling products into the new spaces they create. Here’s some Efergan-based stats:* 26 Years Experience.* 20+ awards from across the creative industries, including D & AD, Royal Television Society, TIGA, Broadcast, BIMA, Webby, and Design Week.* 5 BAFTA Nominations, 2 BAFTA Wins.* 1st Class Honours Degree.* 100+ projects delivered.* 30+ Talks, at venues like TedX, CMC, MIPCOM, TIFF Kids, BAFTA Guru.* 10+ Mentees.* 10+ Awards Judged, including BAFTA, Kidscreen and Emmys.