Daniel Epstein

Background

About Daniel Epstein

Most Marketers are only focused on half of what it takes to grow a brand. More and more media dollars fueling a “Conscious Engagement Strategy” may never overcome the habits that consumers have developed. There IS a corresponding “Behavioral Conversion Strategy” to change consumer behavior. I partner with a Social Psychologist who is a world expert in studying habits and conducting research on behavior change and consumer decision-making. We work with your team to identify both the Conscious Engagement Strategies and the Behavioral Decision Strategies required to create business growth for your brand, with proven results. We love guiding marketing leaders and teams, via workshops and consulting, to discover this whole new scientific side of marketing. We’ll use our proprietary Behavior-Based Brand Building Framework to conduct Brand Purpose Development, create Behavioral Targeting Strategies, identify More Distinctive Equities and develop Habit-Changing Marketing Plans. Other key areas of specialization are Habit Change Behavioral Segmentation, Changing the Culture and Skills of Marketing Organizations, Creating a Brand Experience Journey through Innovation Strategy and Identifying Commercial Innovation with No Product Change. If you have a persistent Marketing & Innovation challenge, it’s worth a discussion. You can reach me at Daniel@danielepsteinassociates.com.