Daniel Goldfarb
Co-founder & COO at Smartup Holdings Inc
Based in Santiago, Chile
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Seniority
C-Team
Department
General Business & Management
Location
Santiago
Industry
Software Development
Company size
22
Contact information
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d•••••••@smartup.lat
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Background
About Daniel Goldfarb
At SmartUp, we create automation systems that help companies handle complex operations at scale. Our SmartOrders platform connects directly with ERP systems to automate high-volume wholesale orders, eliminating manual entry and accelerating fulfillment. And our SmartVOC platform processes massive volumes of customer conversations across call centers, banks, and other service-heavy industries, transforming raw dialogue into structured insights that drive better products, smarter decisions, and improved customer experience. As COO, I lead Operations and Customer Experience, making sure every implementation delivers measurable business impact and integrates smoothly with the way our clients already work. I oversee both the execution and the strategy, ensuring our technology translates into faster decisions, smoother operations, and tangible value.
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