Daniel Graziano

Background

About Daniel Graziano

Strategic, commercial and creative senior digital marketer and leader with 10+ years experience in media, elearning, ecommerce, tech, and marketplaces across Australian and International markets. Track Record- Helped generate over $200M for The Oodie across Australia and International markets- Helped PointsBet to an ASX listing and $4B valuation - Bootstrapped an ecommerce business from $0 to $2m+ in 3 years- Grew a 7 figure ecommerce client's revenue 90% YoY over 12 months, on track for an 8 figure run rate - Brought Carsales' fastest growing media product to market- Helped SitePoint become Atlassian's largest lead generation partner I've managed multimillion-dollar marketing budgets for 7, 8 and 9 figure brands ranging from ASX-listed businesses to market challengers and startups in highly competitive and heavily regulated sectors. Plus, I'e worked for award-winning publishers - researching, testing and building best-in-class B2B media products - and empowering large sales teams. I've helped brands acquire, activate and retain customers, bridge the gap between technology, sales and marketing teams and sustainably scale revenue and profit, and I've won the business of and/or provided digital/product strategy for technology organisations from SMB to Enterprise, including PointsBet, Carsales, The Oodie, Atlassian, SiteGround and 99designs.