Daniel Hartz

Background

About Daniel Hartz

Business Intelligence & Strategy Professional | Growth-Oriented | Data-Driven Decision MakingExperienced Business Intelligence (BI), Market, and Commercial Strategy professional with a proven track record in top-tier companies such as Shell, ArcelorMittal, Natura, Profarma, CCAA Group, Accenture, Meta, and Datum. Adept at transforming data into actionable insights that drive business growth and strategic decision-making.Academic Background:* MSc. in Business Administration (Strategy Focus) – PUC-Rio* MBA in Marketing & Business Management – FGV-Rio* B.A. in Business Administration – PUC-RioCore Expertise & Technologies: • Agile methodologies: Sprint, Scrum, Kanban, Agile • Data & automation tools: Python (Machine Learning, Predictive Analysis, Big Data), Optimized Complex SQL Queries, GitHub, Power BI (DataViz, Storytelling), Excel, AI, MS Fabric (Data Lakehouse, Warehouse, Datasets, Semantic Models, Dataflow, Pipeline, Power Automate, Power Apps), Azure, Databricks.• Business & Strategy: Budget & Forecasting, High-Performance Team Management, Innovation & Market Research.Data-Driven Decision Making & Insights: • KPI definition with interactive dashboards for executive decision-making. • Advanced scenario analysis, SWOT, Insights, hypothesis testing, root cause analysis, ETL, RLS, Incremental Refresh. Business Strategy & Methodologies: • Expertise in CRM, Lean Inception, MVP, PBB, Agile, Design Thinking, and innovation frameworks. • Competitor analysis, mystery shopping, franchise audits, and strategic decision-making. • Budget & forecast management for the Intelligence area, ensuring financial alignment. • Business Plan development, project & supplier management. • Maximization of Business Intelligence (BI) through the generation of insights and data extraction in complex Multi-Cloud and On-Premise environments, including Google Cloud Platform (GCP)/Google BigQuery, Azure Databricks, Microsoft Fabric, Salesforce.com, SAP, Oracle, and TOTVS. Leadership & Team Management: • People management, talent development, and delegation aligned with company objectives. • Leadership in recruitment, training, and performance optimization for BI and analytics teams. Passionate about leveraging data, technology, and strategic insights to drive business transformation, innovation, and growth. Seeking opportunities to contribute to a dynamic team where I can make an impact through data-driven decision-making and business intelligence excellence.