Daniel Higuera

Background

About Daniel Higuera

Daniel Higuera is a seasoned software marketing specialist passionate about technology's impact on the world. With over five years of experience in the holistic health industry, he has a proven track record of generating demand, catching and retaining customers' attention, and optimizing business expenditures. Daniel's first venture into e-commerce and digital marketing was co-founding Moon & Jai, which introduced meditation and ritual to new audiences. Through robust content creation and community engagement, Moon & Jai grew from 0 to over followers on Instagram, securing collaborations with Florida regional Whole Foods and Fab Fit Fun. Following this, Daniel brought his skills to The Sacred Space Miami, where he managed four online storefronts for Paradise Farms, Plant Miami, and Shop Modern Farmacy, optimizing workflow, expanding revenue, and driving cross-functional teams. As a high-performing Digital Marketing Specialist and e-commerce entrepreneur with 6+ years of progressive experience, Daniel has a diverse range of marketing skills and project management. He has a track record of devising effective marketing strategies that have exponentially increased revenue. In applying UX heuristics Daniel optimizes for conversion rate optimization across customer touchpoints while managing website, product, and marketing design. With a multicultural background and experience in public speaking and creative problem-solving, Daniel is a fast learner and committed to lifelong learning.