Daniel Horowitz

Background

About Daniel Horowitz

I’m an SEO strategist with a proven track record of driving sustainable, scalable growth across enterprise, SaaS, and startup environments. At Informatica, I lead cross-functional SEO strategy focused on topical authority, internal linking, and AI search visibility. A recent pilot I developed drove over impressions in Google AI Overviews, aligning SEO with product and content stakeholders across the org. Previously, I ran offsite SEO operations at SimpleTiger, where I built and scaled a system that generated $50K–$75K/month in agency revenue. I managed a global contractor team, implemented early AI-assisted workflows, and delivered results for clients like Shopify, E*TRADE, Jotform, and Segment. As a consultant, I’ve partnered with brands like KEEN Footwear, Synopsys, Black Duck, and Vendavo to build content frameworks, run technical audits, and drive zero-click optimization strategies. Outside of SEO, I’m a published writer and comics creator. My editorial work has appeared in USA Today, VentureBeat, HP Tech Takes, and Digital Trends, among others. I’ve also written original comics including Lord of the Twin Lands and American Eagle #1. I bring a storytelling mindset to everything I do—whether it’s building scalable SEO systems or scripting a 22-page fight scene.