Daniel Jack

Background

About Daniel Jack

Working in Data Products at IAG Loyalty, I am responsible for delivering insight and self-serve products to support and grow partnerships. I have a strong track record building self-serve products, allowing users across the business to access partnership trends, customer interactions, or product performance in an easy and intuitive way, to drive growth. These are built with stakeholders across the business, ensuring they can access what is needed, with appropriate iterations based on user testing and feedback. Through self-serve products, I have reduced the time to action, with several stakeholder requests answered via self-serve products, ensuring quicker resolutions and actions.I pride myself on my strong storytelling abilities, ensuring that all data shared with the wider business is done so in an easy to consume format, with clear actions and recommendations. Whether this be an evaluation of customer propositions, campaign performance or analysis of a customer’s purchase journey, I ensure the data is presented so that audiences of all levels understand the problem and how we solve it. Most notably, this includes analysis into bonus performance, allowing us to reduce the bonus offered (resulting in lower costs) with no impact on revenue, driving increased customer engagement by identifying customer interactions to support with marketing plans and demonstrating the value of our currency to partners, leading to enhanced propositions and renewed contracts.Building relationships has been key to the success of my career, and by making connections with colleagues I have become a trusted advisor. I believe that data teams should not been seen as support teams used to answer questions, but need to work collaboratively with stakeholders to build appropriate data products and analysis that support business growth. Through the relationships I've built I have a clearer understanding of how all parts of the business work and interact, helping me to deliver clear data-backed recommendations.Working as part of the wider analytics community I have delivered a framework to support analysts with delivering clear insight to the business. This includes training sessions for presentation skills, online resources, and introducing colleagues to several frameworks, including SCQA, which is now used consistently across analysts. As an experienced analyst, I also offer SQL support to my colleagues, helping them to develop their skills. This ensures that any data shared is consistent and accurate with the entire team following our internal best practice guidance.