Daniel Lai

Background

About Daniel Lai

Excellent understanding on utilizing digital marketing tools to support ATL/BTL & digital marketing communication with support of market analysis from own initiated marketing survey on a national level. Strategic digital project planning and execution to support product launches and sales promotion campaigns that generated sales lead via online activities with effective tracking mechanic. Strong analytic skill with KPI setting mindset to evaluate marketing campaign effectiveness and improvement. Business plan management to formulate long-term & short-term marketing strategies to achieve business goals and sales target. Relationship management with dealers’ principals, media agencies, internal stakeholders from regional office. Implemented Internet sales platform that improved online sales lead follow-up lead time and leads quality tracking mechanic that evaluated the sales conversion. High efficient turnaround time to address sales situation; and implemented effective integrated marketing campaign that have helped increased traffic at the showroom. Responsible in market competitive analysis with extensive survey in various platform to formulate quarterly and yearly marketing communication plan and budgeting. Digital communication planning & management with well-developed process flow on campaign planning, evaluation & ROI analysis. I am bilingual in English and Chinese. A&P, P&L planning & management. Team management & succession planning.