Daniel Lilja

Background

About Daniel Lilja

Strategic and results-driven business development professional with a strong foundation in sales strategy, team leadership, and market execution. With seven years of commercial experience across Retail United and boutique sales environments, I have built strong expertise in sales optimization, business strategy, and customer insights. As an Assisting Project Manager and Strategic Sales Coach at Retail United, I led a nationwide team every weekend, responsible for sales training, mentoring, coaching, and enhancing the sale performance of in-store sales representatives across Sweden. I led initiatives that successfully improved sales, optimized performance, and executed strategic plans aligned with key business goals. By developing structured coaching, onboarding programs, and continuous training, I significantly sharpened sales techniques, strengthened brand presence, and enhanced retail effectiveness. I also played an active role in strategic discussions to refine sales execution, contributing to measurable, tangible results. I also have hands-on experience in structured cold calling, mainly through the Nespresso program where I contacted candidates to build and staff new sales teams across Sweden. I also supported other projects in bars, energy drinks, and event staffing. This strengthened my ability to create trust and interest from the first call. Currently pursuing a Master’s in International Strategic Management at Lund University, I’m expanding my skills in strategic decision-making, business development, and sustainability. I thrive in dynamic, customer-focused environments where smart sales strategies, coaching, and performance analysis drive success. If you're looking for someone who improves sales, strengthens execution, and builds strong teams, let’s connect.