Daniel Lippert

Background

About Daniel Lippert

Strategic marketing technology leader with 15+ years of experience translating business goals into cutting-edge digital strategies. Proven ability to bridge business and IT, build high-performance teams, and deliver measurable results in complex, multinational environments. Expert in CRM, marketing automation, analytics, and omni-channel CX — from strategy to hands-on execution. Known for turning data into action, technology into ROI, and ideas into market impact- Experience managing international teams- Extensive experience implementing and managing marketing platforms (Salesforce, Selligent, Epsilon, RedEye, Clang, Sitecore, Sprout)- Experience with different analytics and reporting platforms, including Tableau, PowerBI, Google Data Studio, Google Analytics, and IBM CoreMetrics- Advanced knowledge of HTML, PHP, CSS, SQL, and Adobe Creative Suite- An in-depth understanding of online marketing channels (SEO, SEA, e-mail, affiliate, social media) and printed media (DM`s)- Extensive experience using various project management methodologies, including Scrum (certified SAFe Scrum Master), Prince2, and Waterfall.