Daniel MacHacek
Global Product Marketing Manager at Ibm
Based in Slovakia
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Seniority
Manager
Department
Advertising & Marketing
Location
Slovakia
Industry
IT Services and IT Consulting
Company size
345K
Contact information
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d•••••••@ibm.com
Phone
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Background
About Daniel MacHacek
As a Global Product Marketing Manager for IBM Cognos Analytics and Analytics Content Hub, I lead go-to-market strategy, client acquisition, and cross-functional execution. I turn market insights and buyer personas into compelling messaging, impactful content, and successful product launches. With a rich history in high-scaling SaaS startups, I’ve driven adoption, GTM, and expansion strategies across B2B and B2C markets. I’m passionate about connecting products to real customer needs, enabling sales teams, and driving growth through data-backed decisions.
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