Daniel Mata

Background

About Daniel Mata

About Me I’m Daniel “Danny” Mata, a dynamic leader with over 15 years of experience driving results in digital services, social media strategy, and banking operations. At Woodforest National Bank, I’ve worn many hats—from creating a brand-new department to implementing policies that achieved a 75% increase in online engagement. My career has been defined by a passion for empowering teams, simplifying processes, and fostering meaningful connections between organizations and their communities. Whether it’s spearheading social media strategies, optimizing vendor relationships, or managing compliance audits, I thrive at the intersection of innovation and impact. Core Strengths: • Building and scaling teams that deliver measurable results • Leading digital transformation and application support initiatives • Crafting policies and procedures that align with compliance and operational excellence • Amplifying engagement through social media strategies Career Highlights Vice President - Digital Channels Support Manager: I lead a team managing over 30+ retail applications, negotiating vendor contracts, and ensuring seamless application support. Social Media Manager: Oversaw Woodforest’s entire social media program, creating content, policies, and procedures that align with brand goals and compliance standards. Consumer Outreach Director: Established a new department encompassing social media, financial education, and consumer complaints—improving customer relations and delivering impactful community programs. How I Deliver Value Every project I take on is an opportunity to: • Strengthen relationships between businesses and their communities • Drive operational efficiency and cost savings • Empower teams to innovate with confidence Skills & Expertise Technical Expertise: Agile methodologies, internet banking, technology solutions, third-party vendor management Leadership & Operations: Servant leadership, branch management, sales forecasting, risk management Engagement & Strategy: Social media marketing, consumer outreach, financial education programs Interests & Personal Values As an active member of the LGBTQ+ community, I’m committed to promoting inclusivity and connection. Outside of work, you’ll find me immersed in fitness, learning opportunities, or volunteering to make a difference in my community. Let’s Connect! Looking to grow your digital footprint, scale operations, or foster customer engagement? Let’s collaborate. linkedin.com/in/dmatatxwnb