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Daniel Monaghan

Senior Research Manager at Ampere Analysis

Based in United Kingdom

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Seniority

Manager

Department

Research & Development

Location

United Kingdom

Industry

Market Research

Company size

126

Contact information

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d•••••••@ampereanalysis.com

Phone

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+44 ••• •••• ••••

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Background

About Daniel Monaghan

Research Manager and Sport Business master's graduate with experience in consumer research at Ampere Analysis, and commercial research and analysis at Legends International (feasibility & planning) and Manchester United (licensing & sponsorship).For my final master's dissertation at Loughborough University London (#1 in the world for sports subjects, QS World Rankings), I conducted primary research on the NFL fanbase in the UK, assessing people's opinions and likely behaviours regarding a hypothetical permanent franchise in London.An edited version of the paper was published in December 2022 in the leading sports management journal, Sport Marketing Quarterly:A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fanshttps://fitpublishing.com/articles/study-satellite-fans%E2%80%99-existing-team-identification-and-attitudes-toward-new-local

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