Verified recordEntertainment Providers

Daniel Murray

Lead Insight Business Partner at Allwyn Uk

Based in Watford, United Kingdom

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Seniority

Manager

Department

General Business & Management

Location

Watford

Industry

Entertainment Providers

Company size

875

Contact information

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d•••••••@allwyn.co.uk

Phone

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+44 ••• •••• ••••

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Background

About Daniel Murray

As the Lead Insight Business Partner at Allwyn UK, the operator of the UK National Lottery, leads the Games business partnering team in delivering actionable insights across market trends, player behavior, product positioning, and propositions. With a solid foundation in marketing and research, contributes to strategic decision-making that shapes innovative lottery offerings, fostering growth and player engagement. With over 8 years with The National Lottery and 20+ years in insights and research, has honed expertise in market analysis, product development, research best practise and marketing strategy. Guided the organisation through significant transitions, including license changes and acquisitions, while leveraging insights to align business objectives with player-centric solutions. Passionate about translating complex data into meaningful strategies that drive impact.

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