Daniel Osborne

Background

About Daniel Osborne

As the CMO or head of marketing in your organisation, how do you go about building a brand when disparate supply chain and inventory management systems are failing to deliver the service and experiences your customers expect? In an on-demand economy, your omnichannel strategy needs to be delivering valuable brand synergies across every touchpoint if you have any hope staying relevant. Unfortunately, global research from McKinsey's Periscope unit found that that 8 out of 10 retailers said there was not one brand experience across their channels, even though they believe it’s the top innovation to drive digital growth. To create a real competitive advantage as a retailer or manufacturer/wholesaler, you need to invest in technology solutions that solve the most complex business problems in your supply chain, inventory and omni-channel strategy. As the Marketing Director for Manhattan Associates across Asia Pacific and Japan, I am passionate about developing long term partnerships with clients to collaboratively remove the pain points within their supply chains and inventory systems with cutting-edge, customer-centric technology solutions. With over 10 years’ experience as a marketing executive across technology, retail and supply chain solutions, I’m passionate about helping our clients to discover new efficiencies and synergies in their supply chain, that deliver greater value to customers and build long lasting brands. If you’d like to discuss how your brand could benefit from next generation technology solutions in supply chain, inventory and omni-channel that deliver superior customer experience and service, please feel free to get in touch with me on +61 (0)2 9454 5400 or at DOsborne@manh.com