Daniel Panas

Background

About Daniel Panas

I'm a brand strategy consultant working together with a partner based in London. My work focuses on helping clients to build, design and manage their brands across a wide variety of touchpoints in a consistent way that maximises impact. In addition to more traditional branding, I also help clients with general strategy and setting direction for organisations, making sure that they are maximising their opportunities and making best use of the resources available to them. Prior to this, I spent time as a self-employed currency trader trading my own funds and before that, as an Executive within EY's Corporate Finance team, having joined in 2008. The majority of my time was spent assisting organisations going through restructurings and reorganisations, with clients ranging in size from small UK companies to multinational groups looking to streamline their global structures, and across sectors including consumer products, technology and media, hospitality, oil & gas and financial services. These projects involved working with, and reporting to, a large number of individuals across various functional areas of an organisation, from operational staff through to C-suite executives.