Daniel Pankraz

Background

About Daniel Pankraz

Globally renowned Brand/Digital/Innovation Strategist. Founder and Chief Strategy Officer of OPEN Brand Consulting - a strategic brand consultancy specialising in helping brands transform and evolve. He specialises in helping startups and scale ups develop their positioning and go to market creative strategies. Dan was recently Head of Strategy & Brand a innovation at Leo Burnett Australia and led their business design practice. in his time at Leo’s, they were awarded 2nd,4th and 14th Most a innovative business in Australia (AFR Most innovative companies) Dan has worked at some of the world’s most creative and progressive agencies including BBH NY, AKQA London, Iris APAC, Euro RSCG New York, Naked and DDB. He’s won hundreds of industry awards for clients including Google, Nike, adidas, Samsung. Expert at helping brands innovate & shape popular culture Recently led Nike Europe account at AKQA London driving digital innovation, social & membership thinking across their entire portfolio. Lead strategist behind Google Build with Chrome - the world's 4th most awarded digital campaign according to Gunn Report & Christchurch Reimagined. Australian. 22 years experience as a brand strategist in Sydney, NYC, London and Asia. Read his perspectives on youth marketing at danpankraz.wordpress.com A highly awarded creative strategist fluent in brand, communications, digital, content, social strategy, sponsorship & experiential strategy who's developed globally award winning ideas for brands like adidas, Google, YouTube, Emirates, McDonald’s, Lynx/Axe, Sega, Gatorade, Volvo, Jaguar, Toyota, Telstra. A 90% new business record over the past 7 years winning over 50 global awards across Cannes, Effies, APAC Effies, One Show, Spikes, D & AD, Clio, APG & ADMA Awards. He’s helped create global participation programs for adidas, inspired Google and Lego to collaborate on the BuildwithChrome platform,helped people GetMoreInto music on Youtube as well as excite global teens over Gamekillers & Bom Chicka Wah Wah for Lynx. Has spoken at Spikes, Mumbrella 360 and numerous youth marketing & social media conferences. Specialties: Experience design, Youth marketing, Brand Strategy, Cultural positioning, Sports mktg, Creative strategy, Digital/social strategy, Luxury branding,Ethno research, content strategy