Daniel Rios

Background

About Daniel Rios

I am a "Strategic Leader" with a focus and strong passion for activating and developing teams to drive value and sustainability in a company's initiatives in order to have an edge in the market.22+ years creating successful stories by spearheading product-to-consumer sales, marketing and business strategy with data insight. However, what is important to share I did this with a team. Developing people is truly the measure of a leader and the center of my story.I am an ex-athlete, lifelong waterman and a surfer. Being an athlete has taught me to have resilience in the face of adversity. It has also proven that success requires teamwork and engaging others in a common goal. Being a waterman has taught me to respect and protect the environment and its sustainability. I am passionate about supporting organizations like the Surfrider Foundation, ecological preserves (I’m a board director for one in Sayulita, Mexico), and corporate citizen initiatives that provide globally potable water solutions to areas in need or other initiatives to give back to the communityAdditional Key Highlights:1) Hispanic consumer behavior and go-to-market expert, 2) Latin America business acumen, 3) Entrepreneur - multiple start ups: Tequila Company, Surf Company