Daniel Rode
General Manager Marketing & Technology at Entrada Travel Group
Based in Auckland, New Zealand
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Seniority
Manager
Department
General Business & Management
Location
Auckland
Industry
Sightseeing Transportation
Company size
117
Contact information
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d•••••••@entradatravelgroup.com
Phone
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Background
About Daniel Rode
Senior executive with 20+ years driving digital transformation and revenue growth across multi-brand tourism and transport enterprises. Proven track record combining strategic marketing leadership with technology innovation to deliver measurable business outcomes. Currently leading marketing and technology functions for Entrada Travel Group's diverse 14-brand portfolio across New Zealand and Australia markets. Active advisor to tourism industry bodies across both countries, contributing strategic insights on digital transformation and market development. Core Leadership Areas- Digital Transformation & E-commerce Strategy - Technology Infrastructure & Systems Integration - Brand Portfolio Management & Customer Experience - M&A Integration & Business Development - Crisis Leadership & Stakeholder Management Passionate about building high-performing teams and driving continuous innovation in customer experience and operational excellence.
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