Daniel Roos

Background

About Daniel Roos

Results-oriented marketing leader | Building strong brands, stronger teams & sustainable growth Results-driven marketing professional with over 20 years of experience driving growth, sales, and long-term brand equity for leading global brands. Proven ability to operate in complex international environments, managing multiple stakeholders and leading high-impact, cross-functional initiatives. A recognized expert in digital marketing and transformation, helping brands navigate disruption and accelerate growth through data-driven strategies. Skilled in uncovering business potential, conducting digital audits, and translating insights into actionable strategies — from development to implementation and performance tracking. Extensive experience across diverse industries including Mobility, FMCG/CPG, Tourism, and Retail. A collaborative and inspiring leader, known for building strong teams and guiding both direct reports and international teams to deliver measurable results. Curious by nature and driven by impact — continuously learning, adapting, and pushing for excellence in every project. Marketing Strategy & Operations | Brand Management | Digital Marketing | Campaign Development | Media Planning & Activation | Data-Driven Decision Making | Team Leadership | Cross-Functional Collaboration | Communication | Customer & Market Insight