Daniel Stein
Head of Controlling at App Smart Gmbh
Based in Kempen, Germany
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Seniority
Director
Department
Finance & Accounting
Location
Kempen
Industry
IT Services and IT Consulting
Company size
36
Contact information
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d•••••••@app-smart.de
Phone
5 credits+49 ••• •••• ••••
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Background
About Daniel Stein
I am interesting in all topics connected to Online Marketing & Online Controlling. My focus are search engines. Here I cover organic and paid traffic. Personally I see Online Marketing as the future Sales Channel No1. One of our main tasks as Online Marketing Specialists is to connect online & offline and to measure as much as possible. Therefore doing Online Marketing I try to combine my Controlling Skills (from studying and working in this area) with new Online KPIs. Many processes and KPIs can be re-used and adapted. In my article and book mentioned below, you find my view on "Online Controlling". Doing my job I like working on equal footing with all people connected to the project, to address problems precisely and early enough and to tighten processes. To sum up some keywords, I am interested in: Online Marketing, Online Sales, Online Controlling, Web Analytics, SEO, SEA, Usability, Performance, Salesforce, Pardot, Project Management, Controlling, Banking, Insurance & Fintechs.
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