Daniel Tavares

Background

About Daniel Tavares

Cliente Service Director in strategic and media planning, with board experience in diferent prespectives (Marketing,strategic insights, accounting and New Business). Focused on Strategic and tactical planning. Transform marketing mix model results to insights to help clients understand competition of brand performance and develop the recommendations for future media mix. Formation in Marketing Knowledge; Digital Marketing certificate: MK research; Cost P&L,leadership! Experience in a vast area of clients accounts from: banking services (Banco Popular; CGD; Credy Lyonnais; International PrivatBank; Seguros Liberty; Younitedcredit); consoles (Playstation); food and drinks (Lacto Ibérica; Parmalat; Yoplait; Riberalves; Quinta da Aveleda; Delaviuda; Domino´s Pizza; car industry (Alfa Romeo; Daewoo; Peugeot; MG); retails: Decathlon; AKI; Pharmaceutical Industry: Ratiopharm; Pierre Fabre; Janssen Cilag; Omega Pharma; Farmodiética; BIAL; Laboratórios Medinfar; Lotterys (Santa Casa; Euro milhões; Lotaria Nacional; Online glambling); tele communications (TMN Instituicional; NETPAC); museum Colecção Berardo; schools (ETIC; Wall Street Institute) to Public Services (CTT); Gym VIVAFIT; BLACKBONE Angola-MIMO ANGOLA; VIVA FIT- Fitness Concept; Garmin-smartwaches, Storage: Bluespace; Hospital da Cruz Vermelha; Emporspirits: Aperol;Bulldog Gin; Magners; SECIL; Toysrus; Tendam Group (Women´s Secret; Cortefiel; Pedro del Hierro; Springfield; Hoss Intropia); UHU; HOYA lents. Specializations: Strategic and Tactical Planning in a vast area of markets. Negotiation, brand insights. Online advertising, facebook campaigns, Instagram advertising, Marketing campaigns, display advertising, programmatic buying and brand content. Good relationship with all media providers. Follow-up of communications strategies. Responsible for the management and negotiation in all the areas of commercial interest (TV; Press; Radio; Outdoor and digital) as well Soft sponsoring. Identify alternative product offerings and new channel opportunities in order to increase new business. Focuses on extending a relevant brand voice to the web and emerging digital platforms. It’s Time to adopt and adapt, to the new digital era and to the new consumers.#digital#marketing#marketingmix;#Advertising #OOH #googleads#television#briefing #googleatelierdigital#media#broadcast #negociation #brand #strategy #microsoftoffice#interpersonal #relationships #programmaticbuying #digitalstrategy #socialmedia#offline #programatic#solvingproblems#Communication