Daniel Villanova
University of Arkansas at University Of Arkansas
Based in Fayetteville, United States
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Seniority
Staff
Department
Education
Location
Fayetteville
Industry
Higher Education
Company size
10K
Contact information
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d•••••••@uark.edu
Phone
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Background
About Daniel Villanova
I'm a consumer behavior researcher and teacher. Primarily, I study how consumers process numerical information and how this affects their judgments of marketer offerings, with insights for retail, finance, and psychology. A secondary research interest of mine involves identity-based consumer behavior.
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