Daniel Will

Background

About Daniel Will

As a proven leader in the brand marketing industry, I understand what drives consumer behavior. Based on this insight, I create compelling visual and emotional narratives that turn into significant wins for major international brands and Fortune 500 companies. I solve design challenges and deliver campaigns on-time, on-budget, and on-trend. I bring multiple years of experience developing the look and feel for consumer brands, including successfully developing multi-channel creative and brand marketing experiences. KEY PROJECTS: • As the Head of Creative for Natrol, I redesigned Amazon A+ page content to better communicate product benefits, creating a sales lift of $2M+ within three months. • A natural leader, also with Natrol I refocused the creative team to produce more effective deliverables, resulting in a 15% top-line growth in sales in two years. • While at Cotton Heritage, I refocused marketing program which boosted read rate from 0.2% to 34% and also delivered an open rate of 77% with introduction of remarketing campaign. • As Director of Marketing and Creative at Sena Cases, I grew revenue by 583% in three years by leading rebranding effort and effectively positioning products within market. I am a collaborator who champions superior quality to drive consumer engagement and loyalty while building strong relationships with multiple stakeholders. Here on LinkedIn, I am excited to connect with other dedicated brand professionals who are driven to innovate and exceed expectations. To view my portfolio and case studies, visit: Contact me directly: daniel@danielwill.com 949-701-7099