Daniela Andreini

Background

About Daniela Andreini

I am a dedicated and experienced Full Professor of Marketing at the University of Bergamo within the Department of Management. I have a Ph.D. in Marketing from “La Sapienza” University of Rome, I possess diverse international teaching experiences and a passion for cultivating innovative research and teaching methodologies. I am driven by a mission to explore advanced research challenges, develop compelling field projects, and foster an enriching learning environment. Research Interests- Digital Marketing: Specialized focus on social media marketing and digital branding strategies- Business Model Innovation (BMI): Keen interest driven by studies in digital marketing within B2B environments- Market System Dynamics: Delving into the significant role of consumers in creating and developing markets and product categories. Mission: My mission revolves around the pursuit of innovative research methods and avant-garde teaching strategies. I take great pleasure in working collaboratively, especially in supporting Ph.D. students with their pivotal projects. With a continuous aspiration to elevate teaching standards, I design challenge-based teaching classes and cases for master-level students, collaborating extensively with companies to bring forth innovative solutions. I endeavor to deliver optimum teaching experiences in every course, encouraging students to unfurl their full potential and meet academic pinnacles. Connect With Me: I welcome connections from fellow academics, researchers, marketing professionals, and anyone with an research interest in digital marketing, business model innovation, and modern teaching methodologies.