Daniela del Duca

Background

About Daniela del Duca

After twenty years of experience in Marketing and Communication, I would like to be part of an international and digital-oriented company as a Communication Manager. LATEST PROJECTS/RESULTS 2019: Definition and implementation of the worldwide Go To Market strategy: preparation of the Marketing and Sales calendar and dedicated shooting for the supply of digital assets for the whole year. Creation of a repository containing high resolution files of all Marketing and Communication materials (digital platform accessible with personal credentials). May 2018: Organization of the party for the 45 anniversary of Lotto. From 10 am to 5 pm for employees and their families (about 250 people): soccer tournament, lottery, dance lessons, events with VIPs / Lotto testimonials, museum with Lotto memorabilia, inflatables and baby-sitting for the little ones. Aperitif and lunch. In the evening, event for the international sales force (more than 200 people from over 80 countries). October 2017: Go-live of the lotto.it website: preparation of the business plan, selection of WEB and SEO agencies, definition of site architecture (navigation, UX, UI.), paid media planning May 2017: event for the launch of the rebranding project: redevelopment of a Lotto warehouse in which the presentation of the project to the sales force, a fashion show, events with VIPs / Lotto testimonials, a welcome cocktail and a dinner were held.