Daniela Espitia

Background

About Daniela Espitia

Passionate and results-driven marketing leader with a track record of building and scaling omnichannel experiential strategies and digital strategy in highly regulated industries such as vape and in mass consumption CPG brands. I specialize in developing campaigns that bridge awareness, education, and trial—delivering measurable ROI across retail, online, festival, and nightlife activations. I bring strong cross-functional leadership, having managed teams through high-pressure programs while ensuring compliance, creative excellence, and consumer engagement. My people-first approach has led to multiple team promotions and recognition across the organization. Key areas: Experiential Marketing | Regulated Markets | Budget Management | Cross-Functional Collaboration | Sampling Strategy | Consumer Journey Design | Legal & Compliance Alignment | Event Operations | P&L management | Digital Marketing