Daniela Hassler

Background

About Daniela Hassler

I am an experienced Category Manager with over 20 years in the Sporting Goods industry, with a passion for delivering best products. Throughout my career, I have built a deep expertise in merchandising, go-to-market management, license management, business development, and marketing and sales across all key distribution channels, including e-commerce, brick-and-mortar retail, wholesale, key accounts, and distributors. With more than 14 years in leadership roles, I’ve managed and motivated teams of up to 4 members. My experience spans both global organisations and market-level operations, giving me a comprehensive understanding of the diverse dynamics within international and local markets. A key driver for me is the value I place on appreciation - whether it’s recognizing the contributions of my team or understanding the needs of the consumer, I believe in celebrating what drives success and building strong relationships. I thrive in environments where creativity meets strategic execution, enabling me to deliver innovative solutions while optimizing performance. I look forward to exploring new opportunities where I can leverage my experience to drive impactful growth and success.