Daniela Hernandez

Background

About Daniela Hernandez

A data-driven professional experienced in harnessing the descriptive power of analytics to generate insights and trends from data, making it actionable and creating value. I have a strong background in customer and audience insights, survey implementation, marketing analytics, data transformation, advertising solutions, and measurement strategy with an interest in innovative technologies. I am a trailblazer at heart who stays on the cutting edge through consistent learning, research, and curiosity. Beyond my work, I am passionate about diversity and inclusion in the workplace, and the modernization of tech in media and entertainment. Off the clock, I love running, traveling, and discovering new restaurants. I have completed three races — so far (Disney Two-Course Challenge, Brooklyn Half. more to come). I spend my downtime indulging in a curated collection of TED Talks, non-fiction novels, tv shows, and movies. Currently an Insights Manager for Media Analytics at a4 Advertising with a forthcoming Master's Degree in Marketing Analytics.