Daniela Ursulenko

Background

About Daniela Ursulenko

Creative Director - multidisciplinary UI/UX Designer and UX Strategist, Researcher with 10+ years of experience designing intuitive, high-impact digital experiences across fashion, luxury, beauty, and lifestyle brands. • Specialized & experienced in responsive web and mobile interface design, user journey mapping, wireframing, and prototyping with user-centered methodologies. • Strong background in visual strategy and brand design, with a proven record in packaging, e-commerce, and editorial assets for global clients. • Conducted user interviews, surveys, A/B tests, and remote usability tests to gather insights and validate design decisions across platforms. • Mapped end-to-end user journeys and pain points through persona creation, behavioral analysis, and heuristic evaluations. • Translated qualitative and quantitative findings into actionable UX recommendations, enhancing usability and conversion. • Adept in tools like Figma, Adobe XD, Sketch, Zeplin, InVision, Balsamiq, Axure RP, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Procreate). • Skilled in front-end technologies: HTML, CSS, Java, JavaScript, with hands-on experience in WordPress, Shopify, PLM Systems, and low-code solutions. • Used tools like Miro, Hotjar, and Google Analytics to support evidence-based design decisions and feature prioritization. • Comfortable working in Agile environments with Jira, Trello, Notion, and cross-functional collaboration. • Delivered design systems and visual guidelines to support scalable UX across teams and brands. • Led visual execution for campaigns featured in Vogue, Elle, and Bazar.